From the rapid advancements in virtual reality technology and the introduction of COVID-19 (Coronavirus), it’s no secret our world has experienced major transformations over the last few years. These changes in our environment have now become part of our “new normal” and part of that is embracing the transition to online events.
These days, there’s no escaping the internet’s favourite buzzword: the “Metaverse,” and it’s not going away any time soon. As a matter of fact, it’s just getting started.
Will the metaverse provide an outlet for engagement and innovation for a businesses and event planners? We think so! We’ll explain how the metaverse provides a promising way to best provide an enriching experience for event participants and how GMI (General Metaverse Industries) can help.
What is the Metaverse?
The word “metaverse” was originally coined by author Neal Stephenson in his 1992 sci-fi novel Snow Crash. In the book, the metaverse refers to an all-encompassing digital world that exists parallel to the real world.
The word itself is complex, broad, expansive, and will perhaps, evolve over time. However, in its simplest terms, it is a virtual, immersive, and interactive world or space that allows you to engage, create, and own digital assets. New technologies such as blockchain and NFTs have enabled interoperability which allows portability and exchange of digital assets.
GMI is highly active in the blockchain metaverse space and has acquired virtual estates in Decentraland, The Sandbox, The Otherside, BIG TIME and we will continue to expand and acquire more. We are well acquainted and familiar with what each environment has to offer and will be able to provide consulting on each of the different ecosystems.
What are the Benefits in Hosting an Event in the Metaverse?
There is a gamut of benefits in hosting an event in the metaverse and we will cover it in this section.
Accessibility & Scalability
Thanks to its digital nature, the metaverse enables accessibility to anyone, anywhere in the world. The metaverse creates an equitable and inclusive environment for hosts and attendees. It opens opportunities for individuals of all backgrounds and abilities to experience whatever the virtual event may be – whether it’s a concert, networking event, conference and even fashion show. A good example is the Metaverse Fashion Week in Decentraland. Such event increases engagement and visibility from anyone in any geographical area, as attendees do not have to worry about transportation, travelling costs, food costs, time constraints, and other responsibilities. You can start expanding and building your reach faster and with less effort than it would in the real-world.
Innovation and Customization
With the right approach and right partners, such as GMI, companies and communities can create an unforgettable experience. For the best results, partner with an organization that are experienced in the building and hosting in these spaces and can guide you to creating the event of your dreams without any boundaries – this is what we can offer. Our 3D, metaverse builder has created many events in Decentraland – from temples to a Star Wars “Sandcrawler” parkour course. The metaverse provides an outlet for businesses to host a different type of event, one that is immersive, innovative, and potentially mind-blowing.
Sustainability
As we become more environmentally conscious, the metaverse enables a way for us to mitigate the harm done on our environments due to travel, food, and material waste as a result from physical in-person events. Our carbon footprint is reduced, as we no longer need to fly or drive to the location of an event.
Logistics
There are many logistical concerns when holding a physical, in-person event, such as:
- How will our attendees get there?
- Budget for travel and accommodations?
- What if something comes up and we can’t appear in person?
The metaverse provides a solution to these concerns as the metaverse provides a simple way for users to attend. Potential technology-related issues can arise. However, the minimized cost in time and effort in addressing the above-mentioned logistical concerns far outweighs the technology challenges.
How do I get started hosting events in the metaverse?
Are you ready to host your big event but don’t know where to start? Well, you’ve come to the right place – GMI is here for you.
Here is our simple guide on how we will host a successful event in the metaverse:
- Establish a goal – What is the type of event? What do you wish to accomplish?
- Offer detailed guidance – Selection of size and where event should be hosted based on your goal.
- Build – Create a 3D build to create an unforgettable experience for attendees
- Connect you with the right people – Based on your goal, you may want additional services, such as music in your event. We might know of some metaverse DJs in the space.
- Prepare attendees for success and promote – We can provide supportive material and resources to prepare your attendees on how to navigate around potentially new, metaverse technology. Additionally, the last step is to promote. We will set up the event social media promotional material – as it is the best way reach a wider audience.
The metaverse is a new, expansive, and unknown territory to most – turn to the right people who are pioneers in the space. Contact us today to chat.
